The organization needed to explain the difference between flood hazard maps, and flood risk maps. They wanted a clear and surface-level explanation of a deeper and potentially emotionally-loaded issue, with a no-nonsense but light feel.
I developed a short flood mapping explainer video. I included aspects of the organization’s existing look and feel, and distilled the important knowledge. The video quickly and simply explains the needed information, without overwhelming the viewer with too much content, or with fear.
Beginning with research and an in-depth consultation with the client, we decided upon the basic direction for the video. I drafted the script and the client approved with minor changes.
With a solid foundation and plan set, developing the artwork was simple and enjoyable!
